This Year, Script Your Adventure, here in Karnataka
A land known for its silks, spices and sandalwood, Karnataka is an experience to remember. Tourism in Karnataka stands out with its diverse offerings and is unparalleled in terms of touristic offerings. Karnataka is a state of diverse landscapes and experiences, and offers every tourist a unique holiday and lifelong memories. From ancient temples and monuments, verdant forests teeming with amazing flora and fauna, pristine beaches, romantic hill stations to people undertaking pilgrimage to many of the divine destinations. Thus, making it an ideal place for a traveler with diverse interests. With this in mind and to retain the momentum generated in previous years, Karnataka Tourism has initiated a new theme “Script Your Adventure”.
In lines with the new theme, a new brand campaign TVC along with a print ad campaign and marketing collaterals was launched today by Chief Minister Sri. H. D. Kumaraswamy in the presence of Sri. Sa Ra Mahesh, Minister for Tourism along with Secretary Tourism Mr. Anil Kumar, IAS, Ms. Priyanka Mary Francis, IAS, Director-Tourism, Mr. Vijay Sharma IFS, MD-JLR and Mr. Kumar Pushkar IFS, MD-KSTDC.
Speaking on the occasion, Chief Minister Sri. H. D. Kumaraswamy said “I am happy to know Karnataka Tourism, in its endeavor to promote the state has chosen a very novel theme. I congratulate the Tourism Department for conceiving this wonderful film and ad campaigns. I am sure this promotion will surely help to project positively Destination Karnataka in the international/ national tourism markets and will help us in becoming India’s best tourist state in the coming years”.
Sri. Sa Ra Mahesh, Minister for Tourism said “True to its tagline – One State, Many Worlds – Karnataka has something for every kind of tourist. Karnataka has a plethora of rich offerings for you to enjoy; be it Heritage, Culture, Nature, Beaches or Wildlife. All these will help you to script your own unforgettable experience in Karnataka. It is here where you can script your own adventure. I extend a warm welcome to you on behalf of the people of Karnataka and wish that you find your adventure here in Karnataka.”
This Year, Script Your Adventure, here in Karnataka
A land known for its silks, spices and sandalwood, Karnataka is an experience to remember. Tourism in Karnataka stands out with its diverse offerings and is unparalleled in terms of touristic offerings.
2017 was a very positive and encouraging year for Karnataka, the overwhelming success of the “Year of the Wild” positioning and the recent city branding of Bengaluru “Be You” being the twin highlights. The much appreciated “Year of the Wild” saw the Tourism Dept market the state aggressively both nationally and internationally ranging from innovative ad campaigns, participation in trade fairs, promoting local events like Namma Bengaluru Habba, Chitrasanthe, GETHNAA adventure events to partnering with Royal Challengers Bengaluru, Bengaluru Football Club and the like. On the other side, Bengaluru joined cities such as New York, Melbourne and Singapore to have its own identity with a new logo.
To kick-start the New Year, a new theme “Script Your Adventure”, was launched today by Chief Minister Sri. Siddaramaiah in the presence of Sri. Priyank Kharge, Minister for IT, BT & Tourism along with Secretary-Tourism Mr. T K Anil Kumar, IAS and Director-Tourism Dr. N Manjula, IAS.
Karnataka is primarily known for its heritage destinations and its wildlife/national Parks. Apart from that, it is also famous for its magical hill stations, spectacular waterfalls, pilgrimage centers and a 320km long coastline dotted with unspoilt beaches. In fact, Karnataka has it all, except snow clad mountains, making it an ideal place for a traveller with diverse interests. With this in mind and to retain the momentum generated during the previous year, Karnataka Tourism has initiated steps to portray 2018 with a new theme “Script Your Adventure”.
Today, more than ever before, travel is becoming less about sightseeing and more about how and what we do. People are opting for the ‘beyond the usual’ approach in whatever they do and are looking for experiential travel. Karnataka, true to its tag line “One State, Many Worlds” has a variety of unexplored experiences to offer for every type of tourist. In this context, Karnataka Tourism is going ahead with the “Script Your Adventure” theme
Speaking on the occasion, Chief Minister Sri. Siddaramaiah said “I am happy to know Karnataka Tourism, in its endeavour to promote the state has chosen a new theme for 2018. Karnataka has a plethora of rich offerings for you to enjoy; be it Heritage, Culture, Nature, Beaches or Wildlife. On behalf of the people of Karnataka, I extend a warm welcome for you to this beautiful state to find your adventure.”
Sri. Priyank Kharge, Minister for IT, BT & Tourism said “I welcome you to a journey that will take you through World Heritage Sites, National Parks & Wildlife Sanctuaries, Hill Stations, Waterfalls, Beaches and a whole lot more. All these will help you to script your unforgettable experience in Karnataka. With such diverse offerings, I am sure Karnataka will definitely not disappoint you.“